Our Vision

Unleash superheroes by providing athletes the power to redefine what they thought was (im)possible

Our Mission

WE CREATE CAPES, NOT CLOTHES

Every single piece of apparel we design, make and deliver has a meaning and it means something. By wearing a piece of Innerforce you are not just wearing “something”, you embody a higher sense of power that will represent your InnerForce.

EVERYONE CAN LOOK LIKE A PRO

We work with athletes of all levels to ensure access to high-quality gear that represents what is most important to the athlete.

WE ARE A FAMILY

Every story matters. Every single person matters inside and outside of our team.

We don’t do just clothes, we create the opportunity for people to feel special, to feel they can go beyond what they thought possible

— JUAN LOPEZ SALABERRY, FOUNDER

Our Values

CARE

We care for our customers, we care for our team and we care about what we do.

COMMITMENT

We are committed to doing our best and delivering our best. We are not always perfect but we do our best every single time we have a chance to do so.

CONVICTION

What we do is special and makes people feel special. We embrace that honor with the utmost respect.

1% BETTER EVERY DAY

We don’t stop improving. Everything can and will get better, we strive for constant growth and improvement.

Welcome to Innerforce, welcome to us. This presentation of who we are, as a company and as ourselves is an open invitation for you to switch your idea of who we are and why we are here. We don’t do just clothes, we create the opportunity for people to feel special, to feel they can go beyond what they thought possible. It’s an open invitation for you to join us in this process, to be a part of something bigger.

We don’t see ourselves as a product company, we are a service company, of service to you. We believe in the power of transformation of sports, we believe in people and have seen countless times what it means to take that first step out of bed in order to train while it’s still dark and what it means to toe the finish line feeling that there’s nothing you can’t accomplish. I have witnessed this personally, having gone from a back surgery to an endless pursuit to the next challenge including the ITU Long Distance World Championships in 2019 with Team USA.

We all have a story to tell, Innerforce is part of our story and we invite you to be a part of it. We certainly want to be a part of your story. Welcome to Innerforce.

JUAN LOPEZ SALABERRY
FOUNDER, CEO AND TRIATHLETE
INNERFORCE