We are well aware of the footprint that the clothing and apparel industry creates and it’s not only good. The fashion industry produces 10% of all humanity’s carbon emissions and is the second-largest consumer of the world’s water supply. 85% of all textiles go into landfills each year.
We aren’t looking the other way and are committed to caring about the way we do things.
As we continuously assess our own practices and seek incremental improvements along our supply chain and processes, there are some of the things we are currently doing and working on to not only be a part of the problem but take an active role in the solution.
In the interest of transparency, we are including current challenges and a color reference to measure how we are currently doing on each of these topics.
Most of our offering is produced to order. This means we can control production, avoid over-stock, manage our sourcing correctly and reduce waste on our supply chain to the bare minimum.
On the other hand, the fact that our orders are custom made means that we don’t need to constantly and continuously push collections out the door. Fashion companies went from an average offering of two collections per year in 2000 to five in 2011. Some mass-production brands currently put out as much as 24 collections a year while others offer between 12 and 16. A lot of this clothing ends up in the damp. The equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second.
We work with some of the best know suppliers in our industry. We personally visit them, we know them, we know how they work and the conditions offered to their workers.
We have also focused on the origin of the materials incorporating products made out of recycled PET, ec0-friendly fabrics and PBA free polymers. There’s more to be done.
Our suppliers include certifications such as OEKO-TEX, Bluesign, ISO 14001, SA-8000 and ISO-9001.
Reduce carbon emissions
Our products are sourced and produced through a network of world-class worldwide suppliers. We are proud to work with some of the best possible people in the industry, however, we are well aware that our products and supplies are still earning too many miles in order to get to the hands of our clients.
We are committed to shorten those distances and further integrate the supply chain to minimize the footprint created by the logistics of our operations. We are currently working on this in the hopes that within 2021 we can reduce distances, increase efficiency and most importantly minimize our carbon footprint.
Offset carbon emissions
Whilst committed to reducing our impact to the very minimum, we know there is always going to be an unavoidable carbon footprint created by the production and shipping of our goods. Hence this is why we wanted to proactively do something to offset our emissions and take an active role in reforestation.
Since 2020, we have partnered with One Tree Planted to plant a tree for every sale we made. Trees clean our air and water, create habitats for biodiversity, contribute to our health and wellbeing, and create jobs for social impact. We’re honored to have reforestation through OneTree Planted as an integral part of our business model and commitment to sustainability.
Eliminate the use of single-use plastic
An absurd 32% of the 78 million tons of plastic packaging produced makes its way into the ocean every year. That’s the same ocean we enjoy, the one we swim in, the same ocean that hosts life.
Unfortunately, we still have single-use plastic in our packaging. Why? Because it has proven to be effective in our process to deliver your products to you safe and clean.
We are currently working intensively in changing this, testing new materials and new solutions through different materials which we are committed to introducing by 2021.
Leverage our network for exponential impact
We are extremely proud of every one of the athletes within our family. Our brand ambassadors team is one of our most important assets as they not only represent us but shape us.
We work strongly to provide them with as much value as they give us back. They are us. However, we want to do more. We want to transform the vision of what the team is there to do and leverage the power of the team to provide the individuals with the tools to do good.
We are currently in the development of some big changes on this front.